Think Like A Buyer to Sell Your HomeBy: John Distefano 
The name of the game to sell your home today is exposure and price positioning. You want to get all the willing and able buyers out there to see your home and more importantly, to act on it. To that end, I ask you to think a little bit differently. You need to think like buyer in order to successfully sell your home.
Today’s real estate market is very competitive. Thanks to the internet, shoppers are a savvy bunch. There is so much information just a click away. Who hasn’t gone to a new car dealer armed with the dealer invoice price ready to do battle? We need to use this easy access to information to our advantage to get you the best possible price for your home. So how do we do this? We must show these willing and able buyers that they are getting a good value for their hard earned money. After all, if you were a buyer, that is what you would be looking for. Right?
What does CENTURY 21 At The Shore Realty bring to the table? Where is the value to you, the seller? The CENTURY 21 brand name has been around for 38 years, and, is one of, if not, the most recognizable names in the real estate industry. Informed buyers know the name CENTURY 21. CENTURY 21 At The Shore Realty invests the bulk of our advertising budget in website exposure, including our own at Century21AtTheShore.com . We also use a variety of print media, signage, and open houses to get your home the exposure it deserves. The importance of the first impression can not be ignored. There are no “do overs” here with prospective buyers. Buyers cannot see through clutter, mess or eclectic styling and we want your home to appeal to as many potential buyers as possible. To this end, CENTURY 21 At The Shore Realty staffs professional home stagers to consult with, or, for a fee, do the work for you.
What do buyers do when looking for a house? Let’s say a buyer is looking for a 3 bedroom 2 bath home in Bayville with a 2 car garage and full basement. Well, thanks to the Information Super Highway, buyers can see all the homes that fit this criteria quite readily. Not only that, they can see listing prices and how long the homes have been on the market, taxes etc. The prospective buyer will start at the lower end of the price range and work their way up until they find what they like and can afford.
If your home shows well compared to the competition, you might be able to demand a premium for it. This is where the small investment in staging truly pays off. Another thing buyers look at is how long a home has been on the market. If you saw that a home was on the market for 287 days, what conclusions might you come to? Primarily, it’s priced wrong, probably due to the fact that most real estate agencies price homes using only outdated “comps.” Kind of like fighting yesterday’s war. CENTURY 21 At The Shore Realty takes a more market -driven approach and we look at similar homes in the area that are currently for sale, then competitively position your home. Secondly, when a home sits on the market for a long time a buyer may conclude that there is something unappealing and move on to the next home on their list. If we do our job correctly, buyers will never come to these conclusions.
Finally, effective advertising leads to successful merchandising. As I said before, our job is to get all the willing and able buyers to know your house is out there (Advertising) and then get them to want to make an offer (Merchandising). The best bit of advertising you could do, is pricing your home appropriately. CENTURY 21 At The Shore Realty agents will do a thorough market analysis to competitively position your home within the market. We want your business and we’ll do whatever we can to earn it and your trust. At the end of the day, it’s your home and now armed with information we’ve presented, you can make an educated decision on how to successfully compete with the other homes on the market.
Submitted by: John Di Stefano
|
CENTURY 21 At The Shore Realty Quick Reply Form
NANCY T. GRAY ] CENTURY 21 At The Shore Realty ] 333 Route 9, Bayville, NJ 08721
phone 732-606-9002 ] fax 732-606-0602 ] NancyGray@CENTURY21AtTheShore.com
© Century 21 Real Estate LLC. CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC.
Equal Housing Opportunity. Each Office is Independently Owned and Operated.